Why Transparency Matters
What "honest pricing" actually means
Most jewellery brands work backwards: they set a retail price that feels right, then source to that margin. We work forwards: we start with what we actually paid, add what it costs to get the piece to you, and price from there.
- Material cost: The invoice price for the piece — what we paid the atelier or workshop, in the currency of the country we bought it in, including any local taxes. For gold pieces, this moves with the gold price at the time of purchase.
- Weight on record: We use the actual weight stated on the supplier invoice, not the supplier's catalogue estimate. A piece weighing 3.2g is priced as 3.2g, not rounded to 3g.
- Inbound logistics: Getting pieces from Istanbul, Dubai, Italy, Spain, Thailand or Germany to Berlin is not free. Every order includes real freight costs — and for international shipments, customs duties and import VAT. These are factored into the price of every piece.
- Sourcing trip costs: Finding the right suppliers means being there in person. We travel to sourcing hubs — Istanbul, Dubai, Vicenzaoro in Italy, trade fairs in Munich, workshops in Spain and Thailand — to identify, vet, and negotiate directly with the ateliers we work with. Many of the makers we source from do not have a web presence; you find them by showing up. These trips represent a real cost: flights, accommodation, fair entry fees, and the time to evaluate hundreds of pieces before selecting the few we actually list. That investment is part of why every piece we carry has been held, weighed, and chosen — not just catalogued.
- Fair margins: Our pricing is based on material cost, craftsmanship, and a fair retail margin — not on how much the market will bear.
- No inflated "compare at" games: We do not manufacture a fake original price to make a discount look more impressive. The price listed is the price.
Why we list the weight
Gold is priced by weight. A 3g ring and a 1.5g ring made by the same atelier with the same stone will not cost the same — and they should not. Most jewellery websites do not tell you the weight because it would make the pricing harder to obscure. We list it because we think you should know exactly what you are buying.
What this means for you
It means the price you see reflects something real. It may be higher than a fast-fashion jewellery brand — because the piece is heavier, the sourcing was more careful, or the atelier charges more for better work. It may be lower than a luxury boutique — because we do not have a flagship store on Champs-Élysées to amortise. What it is not is arbitrary.